South Korea’s pioneering Paper Incense brand, patented and ranked No.1 on Amazon in both the U.S. and Japan.

OPTATUM is South Korea’s pioneering Paper Incense brand, now expanding into perfume-based cosmetics and fragrance-focused lifestyle products. Our signature style blends vintage charm with modern aromatherapy, creating original designs and stories that connect with people across cultures.

In 2021, we introduced Korea’s first patented Paper Incense, a groundbreaking innovation that delivers fragrance without the need for fire or smoke. This product quickly became a category leader, ranking No.1 on Amazon in both the U.S. and Japan. It continues to achieve strong sales and high repurchase rates across Korea, Japan, Hong Kong, and other international markets.

Our portfolio has since grown to include Perfumed Hand Creams, Pillow Mists, Perfume Body Lotions, Body Oils, Hair Essence Oils, and Sachets. Each product is crafted with natural ingredients, vegan formulations, and dermatologically tested for sensitive skin. They are especially popular among Middle Eastern customers who value luxurious scents and deep hydration in dry climates.

At OPTATUM, we combine innovation, heritage, and mindful formulation to create fragrances and beauty rituals that enrich everyday life with both elegance and therapeutic comfort.